Make Friends With Your Fast

With the Launch of the 2006 mkV GTI Volkswagen has introduced this "Fast" thing, aka:Project Fast. Suposedly, when the designers at VW were given the task to design the new car; one guy doodled the image of Fast. Although it was meant as a joke, the group designed something that resembles the "Fast" within each one of us. After numerous late-night brainstorming coffee sessions and thousands of images, Fast evolved into the new GTI.

In the grand scheme of things, the idea here is that there's a Fast in all of us, and this Fast tells us things like:

"My Fast likes the windows DOWN!"
"My Fast likes to keep things LIGHT!"
"My Fast HAS a problem [Officer]!"

Naturally the ad campaign suggests that your Fast is responsible for things like driving fast with the windows down, avoiding the added weight of passengers, and all the law-related problems accosiated with spirited driving.

The ads seem to suggest that you get a Fast when you buy a new GTI. I did a little ebaying, to which I found suggestion that there were only 600 of these things made and they were only distributed only to select dealers. They're going for big bucks on ebay right now ($600-$300). Regardez les photos: